Thursday, December 15, 2011

Will Blacks Flock to Oprah's OWN Network Because Her Black TV Programming?

Oprah's OWN Network to Cater to Black Audiences

It's interesting that the news is stating Oprah's OWN Network may start gearing toward its African American audience.

The NY Post states:
Execs at OWN point to the success of “Welcome to Sweetie Pie’s” as a way to tap into the network’s African American viewers, according to Adweek.
The reality show, which follows life behind-the-scenes of a St. Louis soul food restaurant, is the network’s top-rated prime-time show, averaging around 420,000 viewers.
It’s also performing extremely well among African-American viewers.
“Anytime you have a program that pops like ‘Sweetie Pie’s’ did, you start looking for what drove it,” OWN president Erik Logan told Adweek.
“We saw that the African-American audience really had a connection with that show. We’re going to look at ways to nurture and grow that.”
We wonder does this new found interest the OWN execs have discovered in their stats really matter to this 'targeted audience'? Let's be real and upfront about this: many African American women have always admired Oprah Winfrey. Who wouldn't? She exemplified a real 'rags to riches' story that everyone found intriguing and alluring. Many African Americans, especially African American women, adored her for being 'their' role model. No one can argue with this because at some point or another, she tapped into our lives and made a difference.

Read the full report at AT2W

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